Those calls come in different shapes and forms. Can you tell us more about the custom music process?ĪGL: Those are so much fun!!! Even though it is, by far, the most exhausting part of my job and more often than not it leads to no money at all, when doing custom you really feel you have your two feet in the business. TMN: You customized music for the Captain America advertising campaign. I surely think that I would have a completely different perspective of music and production if I only listened to trailer music, and not for the best. Video editors can make wonders with the right track, such as getting millions of people all around the world going to the movies by their own free will. It doesn’t need to be orchestral but whatever you do it has to be commercial, in some way or another. You can’t approach a commercial track as if it was a movie score, let’s face it, we are helping to sell a product, you need to market it as such, so you have to make your way around it to make an orchestra sound commercial. In my point of view, there is exactly where most people get it wrong. Most of the time, the tricky part is trying to do that with orchestral arrangements. Also, electronic elements are sort of a must nowadays. For energy you throw in a tad of Rock, for emotional some modern R&B can do. We are trying to sell a product, in this case trying to get people going to the theaters, so the Pop formula and its commercial approach has to be there somehow. Trying to musically analyze this industry, you could consider that it blends several aspects of contemporary music. You would be surprised to know the humongous amount of people that I have encountered during the years that are trying to make a living out of playing an instrument or composing music that don´t even listen to music at all… And that´s definitely not the way to go. You can´t pretend making music successfully if you don´t listen to music. I have recorded/performed/written as instrumentalist for pop artists, gospel ensembles, rock bands, blues trios, flamenco, latin, funk, fusion… Even dance music for rowing machines at gyms!!!! Having that type of background can provide you with a different and way richer perspective, and I´m not just talking about music only, there´s much more to it than only notes and sounds. I landed in the film/advertising industry from a very different world, still musical, but very different. As a matter of fact, I don´t listen to trailer music or just very little of it out of personal interest, not as research. TMN: Does your musical background influence your view of the trailer music industry?ĪGL: Totally. ![]() Managing all that at the same time can get incredibly crazy and can be huge responsibility but… what the heck…!! I love it!! Quote requests, stem requests, audio editions, custom enquiries, invoice and agreement writing, phone calls, skype, more supervision, production… I would consider that the most important and intense part of what I do are the custom orders from the clients. After that maybe I need to go out to the bank or a to a meeting, so I usually try and arrange it to happen right before or during lunch time so that gives me time to go back to the office and keep working on stuff before 4-5am, meaning 8-9am Pacific time, and here is when things start to go crazy for real and usually runs like that up until 3-4am, UK time. Then I move on to music supervision, feedback and production of music. I usually start working around 9am UK time, checking out emails that piled up during the night. Trailer Music News: Can you tell us a bit about your role as creative director at Really Slow Motion, the company you founded? What’s a typical day like?Īgus Gonzalez-Lancharro: Typical day? Madness!!! A normal day includes a little bit of everything related to managing such business. In this new interview, Agus talks about some of Really Slow Motion’s major placements, as well as several exciting new projects… Their first album, Cosmogeny, was about to be released. A year and a half later, Really Slow Motion’s music has already been featured in various movie advertising campaigns and prominent trailers, and their library keeps expanding. In early 2013, we interviewed Agus Gonzalez-Lancharro, the founder of a new trailer music company, the very promising Really Slow Motion.
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